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Charlie article in staff newsletter

Park News
Sunday, 24th July 2005 By Dan Ketteringham

In the latest issue of "The Source", there is an article about the new attraction for next year.

Here is what the article said:

Alton Towers will proudly unveil a magical new attraction in April 2006. The former Toyland Tours ride on Cred Street will be transformed beyond all recognition to create Charlie and The Chocolate Factory.

This fantastic family attraction will reflect the dream-like world created by Roald Dahl in his famous book. Arriving through the factory gates, guests will take a tour on water through the chocolate factory. They will then disembark and walk through the colourful inventing room before taking an unforgettable ride in the famous glass lift.

Head of Brand Marketing, Tracy Burton said: "It will be an amazing adventure for children and nostalgic adults alike. The highlight will, without a doubt, be the glass lift. Using state-of-the-art technology, guests will really feel as though they are flying. It's a very exciting addition to Alton Towers!"

To see a high-resolution scan of the article, click on the thumbnail below:

The glass lifts were already known about (they had been clearly labelled as such on the ride plans we posted last month), however the flying effect that will be experienced by guests had not yet been revealed.

The inventing room is also something for visitors to look forward to - in the original film, it's the place where the Everlasting Gobstopper is produced, and it's also full of various bubbling pots and other machinery.

The more we hear about this new attraction, the better it sounds. Here's hoping the finished ride is as good as it promises to be.

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