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The TV advert for The Smiler has hit our screens today.
The ad shows the journey of an unsuspecting rider, who boards the rollercoaster alongside a wild-eyed "test subject" who has already been on the ride.
The coaster then begins its journey around the track, with various components such as the Marmaliser being shown. After being subjected to the various effects, our hapless victim also comes under the influence of The Smiler.
See below for the 30-second version of the advert: