A bit more news has emerged about Project Dolphin and the resort's future.
Dubai International Capital (DIC), who took control of Tussauds in March this year, have pledged investment in Alton Towers for the future.
Project Dolphin is said to be a "10 year development plan" to make sure that the resort keeps ahead of its rivals. It will see money spent in all areas of the resort including the park and the hotels.
The Project has not been finalised yet - different concepts have been researched, and ideas are now being "developed with customer feedback".
Presumably one such concept is the 'once in a lifetime experience' idea previously mentioned.
Source: Staff Newsletter