Toyland Tours was a variation ride on the previous Around The World In 80 Days that originally occupied the building.
The ride took place on water, so what you effectively had was a tour through a toy factory on a boat. It was aimed directly at children, with many animated characters, some of them very well known, and cheery music.
Due to the nature of the attraction, the queues were never very long.
The ride closed mid-2005, so that it could be transformed into Charlie and The Chocolate Factory.