ATANeed2Know › How to: Get Cheap Tickets

The simplest way to get cheaper entry tickets is to book online in advance with Alton Towers.

However, every season there's some form of promotional offer for Alton Towers, either a newspaper, supermarket, or a popular brand. These usually take the form of BOGOF (buy one get one free) vouchers.

Our advice is to use these promotional offers rather than attempting to buy tickets through eBay or similar re-sale site. The reselling of tickets is against the terms and conditions of entry at Alton Towers, and tickets have and will be cancelled if the loss prevention teams have found any auctions. Do not risk being turned away for buying cancelled tickets.

If you know of any promotional offers which are not listed on this page, please e-mail them to us - please include as much information about the offer as possible!

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Merlin Annual Pass for £50 in Clubcard Vouchers

Type: Discount
Starts: On now
Ends: N/A

Exchange your Clubcard Vouchers for a Token online. Present your Token and a completed application form at one of the admissions kiosks.

£70 or more off your Merlin Annual Pass with Nectar

Type: Discount
Starts: On now
Ends: N/A

Redeem your points by calling the telephone number on the Nectar website. 500 Points are worth £5 off your Annual Pass, but you must spend a minimum of 7000 points (£70). You'll get a letter which you then take to the Annual Pass office at Alton Towers.

Admission for £11.50 in Clubcard vouchers

Type: Discount
Starts: On now
Ends: N/A

Exchange your Clubcard Vouchers for a Token online. Tokens will be posted to you. Present your Token at one of the admissions kiosks.

Merlin Annual Pass plus drinks capsule for £52 in Clubcard vouchers

Type: Discount
Starts: On now
Ends: N/A

Exchange your Clubcard Vouchers for a Token online. Present your Token at one of the admissions kiosks.

Spend your Nectar points on admission at the kiosks

Type: Discount
Starts: On now
Ends: N/A

Just pass your Nectar card to the cashier in the kiosk who will ask how many points you want to use: 500 Nectar points are equivalent to £5 off your ticket price. This is only valid on full price tickets. Click here for further information.

Friends and Family discounts for Merlin Annual Pass holders

Promotion by: Merlin Annual Pass
Type: Discount
Starts: On now
Ends: N/A

If you are a Merlin Annual Passholder, you can save on tickets for friends and family by booking 24 hours in advance of a visit on 08444 77 44 44. Currently, prices are £23.00 for Adult tickets and £18.40 for Children (under 12 years of age). Passholders must collect tickets from the booths at the left of the turnstiles.

Up to 40% off entrance price for NUS Extra members

Type: Discount
Starts: On now
Ends: N/A

NUS Extra members must log into the members area to claim the offer. NUS Extra holders can also claim 10% off in certain shops on the park. For more details click here

Up to 40% across the resort through Rewards for Forces.

Promotion by: Rewards for Forces
Type: Discount
Starts: On now
Ends: N/A

Members of the armed forces, their families and veterans who have signed up to the Rewards for Forces website can enjoy up to 40% off the theme park, hotel and waterpark. Please see the Rewards for Forces website for further information.

Please note that these offers may only be on a regional basis, and may not be offered in all instances. Please check in your locality before acting upon these offers.
In almost all cases, promotional offers cannot be used in conjunction with other offers.
We will not be held responsible should these offers be unavailable in your area. They are for information purposes only.